Northwest Lineman College

Business Overview

Northwest Lineman College is a private, vocational school where students come to learn and train to be lineworkers in the electric power industry. They offer a 15-week pre-apprenticeship program, with multiple terms throughout the year and four campus locations across the U.S.

Audience

Young, 18-27-year-olds looking for a career as a lineman in the power industry. Some have previous military experience, and the school markets to those who like to work outside and use their hands—those who want to positively impact their community and join in the camaraderie of the trade.

Business Goals

• Remain the premier line school for those seeking training and education before entering into an apprenticeship and joining the trade.

• Attract new interested prospective students and encourage them to discover who we are and what we offer, then connect with the company and eventually apply and enroll as a student.

• Work with various electric utility companies nationwide to strengthen its B2B offerings of apprenticeship training programs; some are instructor-led, while others are self-paced and completed online.

Creative Projects

• Apprenticeship Programs web page redesign. https://lineman.edu/company/apprenticeship-programs/

• Designed web page using existing design system for high school counselors and parents. https://lineman.edu/students-home/program-info/

• Company Overview web page redesign that showcases NLC’s products and services for businesses. https://lineman.edu/company/

• Electrical Lineworker Program Overview web page redesign. https://lineman.edu/students-home/nlc-programs/elp/program-overview/

• Catalog content strategy and content design for multiple catalogs for NLC’s B2B services and products. Marketing catalogs for various programs and services, including Power Delivery Programs, Utility Training Services, and Lineman Apprenticeship Program.

• Marketing email design for various B2B businesses.

• Photography Director on a marketing campaign that champions the trade and power industry, showcasing portraits of apprentice lineworkers performing various tasks in the trade.